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This site has the following in the web site, "FAIRING MOUNTED AIR DEFLECTOR for ROAD GLIDES." Our analyzers observed that the web page also stated " These deflectors greatly reduce the wind coming from the side of the fairing and will reduce the wind noise and buffeting that hits you in the face and ears." The Website also stated " They are curved to the contour of the inner fairing and slightly flared at the top. Its an easy 5 minute installation. And, the outer fairing can be removed with the deflectors installed. They add about 6 total width to the lower side of the fairing. Rider side painted to match inner fairing." The website's header had motorcycle air deflector as the most important keyword. It was followed by road glide air deflector, road glide, and buffeting which isn't as ranked as highly as motorcycle air deflector. The next words the site uses is wind deflector. deflector was also included and might not be understood by web crawlers.